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Perdue Farms, Inc. Regional Sales Manager in Grand Rapids, Michigan

Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.


The Regional Sales Manager manages all aspects of the sales and merchandising activities in a specific region. This includes people management, goal setting, established measurement and ultimately attaining specified positive results. This position is responsible for implementation of the processes established by the territory manager and the Company management as the “standards” for the sales team including fact based selling, utilization of the customer database, career development through core competency measurement and exploitation of the supply chain initiatives resulting in superior customer satisfaction.

Principal and Essential Duties & Responsibilities

  1. Staffs, trains, establish goals and accountabilities with our brokers in the region.

  2. Develops a written sales plan for the region including: goals for volume, selling price, revenue, mix, market share and P & L; establishes a budget to control spending; contributes meaningful input to the fiscal planning process.

  3. Owns the demand plan for the region. Collaboratively plans with the customers and develops a forecast for the region. Establishes customer programs and plans to accomplish the regional goals.

  4. Manages the daily responsibilities for store stops, booking feature contracts, headquarters call, new product presentations, and business reviews.

  5. Shares successes in the region regarding sales standards, supply chain initiatives, effective presentations and selling techniques utilizing fact based selling.

  6. Utilizes and maintains the customer database as a tool for accurate account information and management records, as well as the vehicle for communicating weekly account contact updates.

  7. Utilizes the TPM system for managing customer programs in regard to spending and results attainment.

  8. Continuously improves skills by participating in classes and seminars as deemed necessary in the developmental plan.

Minimum Education and Experience

Bachelors degree in Sales, Marketing or Business Administration plus 8-10 years of related experience.

The ideal candidate will have:

  • Strong reading, writing, communication and analytical skills.

  • Prior experience working and managing key Midwest Regional accounts (Meijer, Supervalu, UNFI, SpartanNash, Heinens, Lipari, Martins, etc.) in a sales related position.

  • Abilitiy to travel overnight to customer/vendor locations and/or plant locations.

Experience Preferred

Management experience preferably in the food or food sales areas. Prior knowledge and experience in sales and/or marketing within the poultry industry.

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.