Perdue Farms, Inc. Insights Manager in Salisbury, Maryland
Perdue Foods is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.
This position develops insights from both primary and syndicated data across the Perdue Foods enterprise, gathering data and interpreting into stories to get to actionable insights. The Insights (marketing research) manager role will support company growth and increase our connection with the consumer across all the company’s brands. They support brand/product teams in creating new products, strengthening positioning, and aid in advertising, with effective and efficient quantitative and qualitative methodologies. With direction from the director, they will partner with our agencies and vendors, such as IRI, Kantar, MarketLogic, Qualtrics, IPSOS and other key research suppliers. The Insights Manager will continually improve capability and competency through innovative tools and techniques and will occasionally interface directly with senior leadership in sharing findings and recommendations. They will manage projects and build relationships across the organization and 3 rd party market research vendors.
Principal and Essential Duties & Responsibilities
Help develop and execute foods consumer and customer research agenda. Assist director in identifying priorities, develop appropriate market research methodologies/studies, collect data, analyze results, synthesize and clearly communicate insight and recommendation(s).
Assisting in the creation and execution of research plans for brands, channels, and other corporate initiatives to include, but not limited to the following:
Recommending and evaluating various approaches to a strategic research
Brand Health & Reputation Tracking
New product concept testing
Quantitative research testing such as CLTs, Choice based models, segmentation,
Qualitative research as needed, delivering reports in an accurate and timely manner.
Tests of communication messages and vehicles, such as packages and advertising.
Gather data and develop reports in IRI Unify including POS, Panel, Shopper insights research and be able to integration of syndicated and custom research.
Create strategic partnership with brands, channels and portfolio leads, helping to connect insights and recommend actions and clear next steps.
Provide insights thought leadership and stay current on trends for retail, DTC, foodservice, and pet. Share trend insights across brands and channels.
Conduct brand strategy and advertising research (ie. digital, social, copy testing).
Improve organizational capability and competency through innovative tools and techniques.
Design research (surveys/questionnaires, polls), provide statistical analysis of data, develop a story using data visualization and statistical software programs (Qualtrics, other DIY platforms; SPSS, SAS JMP, XLSTAT, Tableau)
Provide digital insights support for our DTC channels by analyzing performance, make recommendations based on data and KPI reports using Google Cloud Platform (Google Analytics) and Qualtrics CX.
Travel up to 10%
Minimum Education and Experience
REQUIRED: Bachelor’s degree in related field plus a minimum of 5 years of relevant retail insights/market research experience. Experience in both custom and syndicated data. Proven superior project management experience, with minimal supervision and manage shifting priorities. Superior communication, collaboration, organizational and interpersonal skills. Strong statistical knowledge to design and analyze data. Must be able to thrive in a fast-paced environment with multiple projects. High attention to detail. Successful candidates will have experience with a diverse set of projects and a robust network within the insights/market research community.
PREFERRED: Master’s degree. Protein experience. Experience with Qualtrics and Google Cloud Platform (Google Analytics)
Environmental Factors and Physical Requirements
Position is mostly sedentary at our corporate office, open-partitioned, cubicle environment.
May need to move light equipment or supplies from one place to another.
May need to access files, supplies, and equipment.
May require occasional travel to other offices or buildings. The position may occasionally visit a plant facility. When in a plant environment: exposure primarily consists of wet and moist floor which include metal and plastic grating surfaces, may be exposed to temperatures of 28 degrees to 100 degrees Fahrenheit with both ambient and 100% humidity, may handle product 25 degrees to 50 degrees Fahrenheit, may be exposed to noise ranges of 50 db to 110 db, may be exposed to all chemicals used in poultry/food/processing facility, must wear and use protective/safety equipment required for the job as directed by the company.
Travel up to 10%
Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.