Perdue Farms, Inc. Marketing Specialist in Salisbury, Maryland
Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.
We are actively recruiting Marketing Specialists to assist the Senior Marketing Manager and Director marketing in the development and implementation of all annual and long-range strategic business plans (objectives & strategies) in support of targeted volume and profit goals. They will lead cross-functional projects to implement product reformulations, cost savings, and packaging initiatives. The Marketing Specialists will track and analyze syndicated research tool (IRI) to develop recommended business. Product lines include RTC & RTE Fresh & Frozen Core. This includes Value-Added Chicken. Brands include PERDUE, Short Cuts, and Private Label.
These positions are based in Salisbury, MD at Corporate Headquarters.
Principal and Essential Duties & Responsibilities
Assists in development and implementation of annual long term strategic business plans for assigned businesses including all objectives, strategies. Collaborates with integrated marketing team in development & implementation of tactics.
Assists in achievement of volume and profit goals, brand imagery, brand share and other objects set forth in fiscal year Marketing Plan.
Utilized syndicated data to analyze and track brand performance and develop recommendations to improve business results.
Provides information to sales planning group in support of sales teams.
Participates in creative brief & review process.
Manages cross-functional teams (Integrated marketing, Packaging, Operations, R&D) to ensure assigned project get to market on time and are successful.
Minimum Education and Experience
Bachelors degree or equivalent related work experience in Business Administration with a concentration in Marketing is preferred.
The ideal candidate will have:
0-3 years work experience
Consumer packaged product experience is a plus
Strong analytical skills
Ability to demonstrate aptitude for critical reasoning & problem solving
Project management & organizational skills
Environmental Factors and Physical Requirements
Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment. Work activity is in an office, open-partitioned, cubicle environment.
Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.