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Perdue Farms, Inc. Director of Marketing and Communications (HYBRID) in Westminster, Colorado

At Coleman Natural, we produce all-natural fresh and prepared meats sourced from American farmers, and served to American families across the country. Coleman Natural is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

Summary

We are seeking an experienced brand marketing and communications specialist with a background in CPG branding, shopper marketing and public relations.

The director will lead the growth and development of an emerging all-natural pork and beef brand that sells products such as bacon, hot dogs, sausage, fresh pork, etc. at retail and foodservice nationwide. Managing a small, remote team you will have a hybrid work environment with a schedule that balances work from home and in office time. This position will report to the Vice President of Sales and Marketing. Office location: Westminster, CO.

Relocation package is available for eligible candidates.

Principal and Essential Duties & Responsibilities

  • Brand management

  • Shopper marketing strategy and campaign coordination for multiple retailers

  • Vendor management for various shopper marketing and digital asset management partners

  • Lead paid search campaigns across various platforms such as Instacart, Citrus and Shipt

  • Lead content development across digital, product and in-store channels

  • Relationship management with licensed brand teams

  • Product development from concept to launch working with cross-functional teammates

  • Management of two direct reports who specialize in social media and graphic design

  • Champion media relations strategy and execution for both consumer and trade audiences

  • Develop and execute strategies and messages to support effective, timely and accurate communications to internal and external stakeholders

  • Plan and oversee media outreach and events, including, but not limited to, story pitching, press releases and media materials and media tours

  • Weekly interaction and support of the sales team through customer specific marketing initiatives, customer meetings, quarterly broker summit, etc.

  • Manage annual budget and work closely with finance and accounting teams to balance

  • Produce monthly MarComm reporting to executives that provides clear ROI on efforts

Minimum Education and Experience

Bachelor's Degree in Marketing, Business, Communications, or related field, and 5-7+ years of prior experience in CPG marketing and/or communications space.

The ideal candidate will also:

  • Be an agile self-starter who can wear many hats while remaining organized and on-task

  • Have excellent written and verbal communication, strong editing skills

  • Demonstrate the ability to prioritize to complete all tasks within the allotted timeframe

  • Exhibit politeness, confidence, tact, patience, and diplomacy while dealing with complex problems

  • Be proficient in Microsoft Outlook, Word, Excel and Power Point

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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